RYA Logo

 What do people think of the RYA changing its logo from an iconic work of art to a dull as dishwater plain typeface ?

Why do they bother?. Has anyone, anywhere, ever been impressed or moved by one of these rebounding?. It's like "mission statements", just another think to reduce the level of human happiness.

Originally posted by laser193713 Drove past the offices in Hamble yesterday and they are all still branded with the old logo. Maybe they don't even like the new logo themselves!?

when doing a rebrand    you  really need to have a  key  venues  rebranded  ready to go on launch 

whether that is  HQ or your  flagship store ( for  retailers etc)  

vehicles etc  you can always  fudge it a bit - the only  mass logo change i know  that was done overnight  was when all the NHS  ambulance  services in Yorkshire merged  in 'Yorkshire ambulance service'   

becasue the  change of  vehicle  markings as achieved with  heast  guns / acetone soaked rags and a scraper  

scrape off  the ' South' from South Yorkshire ambulance Service  vehicles 

'West' and 'Metropolitan' from West Yorkshire Metropolitan ambulance service  vehicle 

and 'Tees, East and North' from the TENYAS vehicles  that moved to YAS  ( as  some of the Tees stuff  moved to North East  Ambulance ) 

they all kept their old text on the heraldic crest  ( if   fitted  as many SYAS weren't  just a big  blue NHS  lozenge) until  struck from service or had to go through the bodyshop for  accident damage 

it's great - good on them for moving on with the times.... next step, dump the R 'royal' bit. 

I tend to agree that Royal Yachting Association doesn't really do what it says on the tin. I think the Royal support is invaluable and shouldn't be lost in a rebrand. There are few other sports that get the royal seal of approval. Royal Watersports Association might be a more suitable name though!