MasterCraft expands partnership with Northwest Boat Sports to strengthen presence in Central Oregon

MasterCraft Boat Company © MasterCraft

MasterCraft Boat Company, a subsidiary of MasterCraft Boat Holdings, Inc (NASDAQ: MCFT) and the best-selling towboat brand, has announced an expansion of its partnership with Northwest Boat Sports, Inc., a recognized Top Servicing MasterCraft dealership to strengthen its presence in the Central Oregon market.

This expansion introduces the iconic MasterCraft brand to Bend and the surrounding communities of Redmond and Prineville, enhancing access to premium towboat performance and elevating the region's on-water experiences throughout the region.

Since becoming an authorized MasterCraft dealer in 2019, Northwest Boat Sports has cultivated a reputation for exceptional customer service, deep industry expertise, and a people-first culture that resonates with both first-time buyers and seasoned boaters alike. That foundation, combined with a hands-on understanding of the boating lifestyle and technical demands, has positioned the dealership as a trusted resource across the Pacific Northwest boating community.

"Expanding with Northwest Boat Sports represents more than just a new location," said Greg Miller, VP of Global Sales at MasterCraft. "Our partnership with Pat and Bryan's team reflects a continued investment in the region and a commitment to delivering elevated service, trusted expertise, and a premium boating experience to a rapidly growing community of outdoor enthusiasts."

The partnership is rooted in a long-standing personal connection to the brand. Co-owner Pat McDonald previously worked at Portland Ski Boat Center, a longtime MasterCraft dealership, while co-owner Bryan McLean's first boat was a 2005 MasterCraft X2 purchased from Pat. This shared history underscores a genuine passion for the brand and the authenticity behind Northwest Boat Sports' growth and alignment with MasterCraft.

"We are proud to bring MasterCraft to this next phase of growth together," said Pat McDonald, Northwest Boat Sports Co-Owner. "MasterCraft represents innovation, performance, and premium craftsmanship, values that align seamlessly with our long term vision and the standard of experience we strive to deliver. Our culture is at the core of everything we do. It is built on collaboration, a deep commitment to our customers well beyond the point of sale, and a genuine passion for fostering lasting relationships within the boating community."

Northwest Boat Sports has earned recognition as a Top Servicing Dealer, reflecting its commitment to delivering a world-class ownership experience. Backed by decades of combined industry experience, the team is known for its collaborative culture and seamless approach across sales and service, ensuring customers receive expert guidance, transparent communication, and long-term support after purchase.

The expansion into Bend is a natural next step for Northwest Boat Sports, as Central Oregon continues to experience strong population growth, increased interest in outdoor recreation, and a thriving lake and water sports culture. With ideal boating conditions and growing interest in premium watersports, the region represents a strong strategic fit for MasterCraft.

The new location will offer new and pre-owned MasterCraft boats, certified service and maintenance, indoor and outdoor storage, on-water demos, and community events and owner gatherings - the same high-touch, relationship-driven experience that Northwest Boat Sports is known for in the Portland market.