Brunswick introduces TotalCare initiative - MarineBusinessWorld North America newsletter
by Peter Rendle 10 Jun 08:00 PDT
Brunswick introduces TotalCare © Brunswick
TotalCare was launched this week, an exclusionary protection program designed to deliver maximum coverage, simplified pricing, and added coverage benefits for new boat owners across the marine industry, from Brunswick Product Protection Corporation, a business of Brunswick Corporation (NYSE:BC).
Designed for the way today's boaters buy and boat, TotalCare is Brunswick's most comprehensive protection offering to date, providing true "bow-to-stern" coverage that safeguards nearly all boat and engine components. The program is available across a wide spectrum of new powerboats, from entry-level models to luxury yachts.
Registration is now open for the International BoatBuilders' Exhibition and Conference (IBEX), North America's premier technical trade event for the recreational marine industry, returning to the Tampa Convention Center October 6-8. This is the final October edition of IBEX before the Show transitions to December dates in 2027, and will introduce new experiences, expanded educational programming, and enhanced opportunities for marine professionals.
LCI Industries (NYSE: LCII), a leading supplier of engineered components to the recreation and transportation markets, inform us that Jason Lippert has announced his retirement and has stepped down as the Company's President and CEO and as a member of the Board of Directors after 32 years in the business. The Board of Directors has appointed Independent Director Johnny Sirpilla to serve as interim CEO, effective immediately. Jason Lippert has agreed to serve in an advisory capacity for a period of one year to support the transition.
American Sailing has appointed David E. Taylor as CEO (across affiliated platforms, North U, American Sailing Vacations and American Boating) bringing to the role a career executive with more than 30 years of experience scaling organisations, including education and training, certifications and memberships.
LOOKOUT, the AI pioneer in marine safety, announced it has closed a new round of funding backed by more than ten industry insiders, and has formed a new advisory board. The company is now poised to accelerate its reach into new markets, grow its distributor network, and advance the next generation of AI-powered perception at the helm.
Vision Marine's (NASDAQ: VMAR; TSXV: VMAR) new Dania Beach location expands Nautical Ventures' South Florida consumer footprint by combining full-service retail, waterfront access, on-water demonstrations, service connectivity, and product exposure across traditional and electric boating categories. The Dania Beach location will offer recreational boats, yacht tenders, watersports products, marine accessories, rentals, and electric marine products.
B&G, a global leader in marine electronics and navigation systems, has partnered with Ocean Safety to bring to market a breakthrough in man-overboard response technology: the Jon Buoy Smart Release, the first ever Ocean Safety product to integrate directly with a vessel's navigation system. This represents a major leap forward in automated life-saving equipment. For the first time, activation of the MOB function is available on all B&G chartplotters.
From June 6-14, anglers and boaters across the country are celebrating National Fishing and Boating Week. More than 57 million anglers take to the water each year, generating $230 billion in economic output and supporting 1.1 million jobs. New this year as part of the celebration, the American Sportfishing Association launched the Million Pound Challenge, an industry-wide effort to clean up 1 million pounds of trash on rivers, lakes and beaches to improve our nation's fisheries.
More news, updated daily, at www.marinebusinessworld.com/NorthAmerica
Peter Rendle - peter.rendle@worldmarine.media