Please select your home edition
Edition
Maritimo 2023 S600 LEADERBOARD

U.S. Virgin Islands finishes strong charter season

by Carol Bareuther 17 May 2018 06:20 PDT
Lovango Cay © Steve McCauley

The charter yacht industry in the U.S. Virgin Islands is experiencing one of its strongest seasons despite a slow start following major hurricanes last September. More specifically, limited damage to the marine environment, a nimble boutique-style industry whose vessels were quickly ready for business and swift infrastructure assistance from the federal government underscored the U.S. territory's 'hidden gem' of a reputation as one of the best charter destinations in the world.

"The U.S. Virgin Islands is really showing itself as an ideal location for both day or week-long charters," says Oriel Blake, executive director of the Virgin Islands Professional Charter Association, Inc. (VIPCA), the territory's 501(c)(6) nonprofit charter association, whose purpose is to promote, protect and further the capabilities of charter yachts and the marine businesses that sustain them.

This sentiment is shared throughout the industry, both internationally as well as locally.

"The natural environment recovered quickly from the hurricanes, with an abundance of fresh foliage and flowers, pristine beaches, clear turquoise waters, and healthy reefs teaming with sea life." says Jessica Perraton-Jones, owner and charter yacht broker at The Charter Yacht Company, in Toronto, Canada.

Similarly, Brianne Beatty, founder and president of VINE Yachts, in St. Thomas, adds: "Now we have new vessels arriving, damaged vessels repaired and looking better than before and a vibe of resiliency and gratitude for all we have that is palpable and contagious."

The numbers paint a positive picture too. In fact, there was a 15 percent increase in charters and 32 percent expansion in the number of crewed yachts chartering from November 2017 to April 2018 compared to the same time the year prior and pre-hurricanes, based upon calculations on data supplied by two U.S. Virgin Islands-based clearinghouses.

Slow Start, Spectacular Finish

Concern over the state of the territory in the storm's aftermath on the part of charter brokers and clients alike meant a slow start to last fall's charter season. However, "once the brokers visited for the VIPCA Charter Yacht Show in November, were comfortable with what they saw and trusted the yacht's ability to offer a superb vacation, bookings started to flood in," explains Jamie Dee Han, captain aboard the term charter 52-foot catamaran, Island Hoppin. "Since February, we've been booked, often with three to four weeks of charter back-to-back. We've already had to close our books for this season, which for us is the end of July. We are already booked for more than half of the 2018-2019 charter season."

Similarly, a perfect Thanksgiving charter led to positive word of mouth advertising by the guests themselves and an overall uptick in bookings for the fourteen yachts managed by Paradise Yacht Management, based in Red Hook, St. Thomas. "One of the biggest misconceptions we had to overcome was the negative media about the island's destruction. In reality, the water was still blue, fish were swimming, bars and restaurants open and the multiple National Park trails on St. John were ready to hike, to name a few. Combined with the self-contained all-inclusive nature of a charter yacht vacation, those first guests post-storm had so much fun and they let others know," explains co-owner, Mike 'Hank' Hampton.

A Boutique-Style Industry

The charter industry in the U.S. Virgin Islands is characterized by small, agile, boutique-style operations, where customization and attention to detail are the prime selling point. This spans from a gluten-free menu to iconic water toys like a 12-foot floating pink flamingo and much more.

"Since we have only 11 yachts in our fleet, we're flexible and had everyone in the Southern Caribbean for hurricane season when the storms hit. As a result, none of our vessels had a scratch and all were ready to go right away when we brought them back north for this season," says Dare Blankenhorn, co-founder and director of Charter Caribe, based in Red Hook, St. Thomas.

Tailored charters took on a whole new meaning this season. Some operators offered multi-week charters, while others provided sampler or surf and turf trips that featured a few days on charter and few on land since shoreside accommodations were in short supply. Engagements, wedding and anniversary celebrations originally planned for the island's resorts were re-accommodated on a flotilla of crewed yachts to guests' delight. Ditto for business reward or incentive trips as well as professional continuing education excursions. These types of voyages are all part of the territory's industry's regular palette of customized charter choices.

No one charter route fits all, whether it's week or day charters, in the U.S. Virgin Islands.

"Whether we're enjoying a charter with a multi-generational family looking for quiet anchorages or a group of friends diving every second day and looking for beach bars we can make their vacation exactly what they dreamed of," says Luke Furnas, captain of the 60-foot catamaran, Dreamsong.

There are so many fantastic off-the-beaten track places to see and visit in the U.S. Virgin Islands, adds Charter Caribe's Blankenhorn. For example, "There's the undeveloped south side of St. John and Coral Bay as well as often uncrowded anchorages on St. Thomas, like Magens Bay. So much of the U.S. Virgin Islands is a National Park that trekking opportunities are excellent with incredible views. There's also yachting-oriented business developments right on the water now like floating pizza boats and beach bars."

On the day charter side, dive operators haven't felt limited post-storms and say there are plenty of spectacular scuba sites.

"There has been no dramatic change to our dive sites," says Wayne Brandt, retired owner of the Red Hook Dive Center, who continues to work with current owners, Susan and Dan Dudley. "In fact, the U.S. Virgin Islands' specialize in small group dives which means we can continually check out new places others don't normally go and thus give visitors as much variety as possible."

Likewise, partial-day, full-day and sunset charter operators, such as Staci Kosik, owner operator of Sweet Pea Catamaran charters adds, "The guests we have had are all raving about what a wonderful time they are having and the fact that it's less crowded here and much more relaxing as well as being as beautiful as always."

Finally, what makes the U.S. Virgin Islands such a spectacular charter destination is its best kept secret personality. It's easy to fly in; no passport is required for U.S. citizens. There's an opportunity to explore virgin anchorages while visiting great beach restaurants and bars, fine shops, museums and more ashore, and best of all, a fleet of amazing yachts and crews to open this world to you. For more information on the U.S. Virgin Islands charter industry, visit www.vipca.org

Related Articles

Project Velor
Rethinking the architecture of life at sea Nauta Design unveils a visionary 75-metre superyacht concept that blends elegant yet bold design and spatial innovation. Posted today at 7:30 am
Vandal Marine unveils the Vandal 60
Designed in collaboration with prestigious superyacht designers RWD Vandal Marine announced today the launch of its new Vandal 60 Chase, a foil-assisted power catamaran designed in collaboration with prestigious superyacht designers RWD. Posted on 17 Jun
Palm Beach Motor Yachts acquires Casey's Marina
This landmark waterfront destination will set a new standard in Newport, Rhode Island To be renamed Grand Banks and Palm Beach Motor Yachts Marina, this landmark waterfront destination will set a new standard for owner experiences and premium service in America's sailing capital. Posted on 17 Jun
Maritimo M50 Flybridge & S60 Sedan Video
We speak to Maritimo's Neil McCabe & Phil Candler We talked to Neil McCabe, Maritimo's Design Office Manager, and Phil Candler, Maritimo's General Manager Operations, to find out more about the M50 Flybridge and S60 Sedan during the Sanctuary Cove International Boat Show. Posted on 17 Jun
Rayglass launches 'R Edition' Protector Range
A bold evolution of its iconic high-performance RIBs Rayglass Boats, a brand of Brunswick Corporation (NYSE: BC), has unveiled the all-new Protector R Edition range, a bold evolution of its iconic high-performance RIBs. Posted on 16 Jun
Picnic days to grand adventures on a Talaria 43
Six grandchildren, endless memories, and a Talaria 43 built for the journey ahead Two-time Hinckley owners share their favorite destinations, the boating tricks they've picked up through the years, and where they're headed next. Posted on 15 Jun
Sirena Yachts reveals Sirena 118 interior details
The owner's stateroom dominates the forward section Sirena Yachts has revealed details of the interior for its latest model, the Sirena 118. At below 300 GT, the 36m superyacht represents the birth of the Turkish shipyard's new, larger composite line. Posted on 14 Jun
Bulwarks and Bulldust – watch Episode Six
Episode Six is now live - Are boat shows still relevant? Episode Six - asks the question, 'Are boat shows still Relevant?' We also offer some thoughts on changes and updates. The final episode of Series One is now live Posted on 13 Jun
2025 Flotilla to Alaska Day 15
We left Khutze Inlet this morning just before 6am for our 55nm cruise to Lowe Inlet We left Khutze Inlet this morning just before 6am for our 55nm cruise to Lowe Inlet. Conditions were pretty much like this the whole day...a little wind, occasional chop, some current with us and some current against us. Posted on 13 Jun
Scania, Viking showcase renewable diesel
Mack Attack shows outstanding efficiency without compromise in performance of Scania V8 Engines Scania, one of the world's leading manufacturers of engines, announced today the successful demonstration of the performance and viability of renewable marine diesel fuel in a Viking 48 Convertible powered by twin Scania 1,150 HP DI16-liter V8 engines. Posted on 10 Jun
Palm Beach Motor YachtsMaritimo 2023 M600 FOOTER