Please select your home edition
Maritimo 2019 HEADER

Invictus Yacht reveals what's in store for the next few months at Boot 2019

by Invictus Yacht 21 Jan 2019 01:10 PST
Invictus Yacht © Sand People

Four years was all it took Invictus Yacht which first appeared on the stage in November 2014 - to gain a leading role in the yachting world. This achievement is the result of the shape and lines of its models - thirteen to date, ranging in length between 19 and 37 feet. They are rich in technical innovations and attention to detail, with equipment typical of larger yachts.

In the past four years, Invictus Yacht has managed to establish itself firmly in foreign markets - Germany, France and Spain most of all, but also Australia, confirming the appeal of a brand that is now the ambassador of "made in Italy" around the world.

The key elements and figures of success

Confirmation of the shipyard's consolidated position comes from figures: the yard in Borgia (southern Italy), where all models are built, employs about 90 people who work in a site that is 18000 square metres (7000 indoors).

The shipyard's strategic capacity to manage production on a semi-industrial scale (by combining various elements so the same parts and the same kind of finishes can be used on different-sized models) allows Invictus to build approximately 300 units per year, all designed by Christian Grande.

Today the thirteen models that make up the Invictus Yacht fleet are divided into two ranges, T and X, each with a specific set of customers. The T range (at Boot Düsseldorf in Hall 5, Stand B20) includes the GT and TT series. Both are characterised by the iconic reverse bow, which is now one of the truly distinguishing traits of these models and guarantees stability and larger interiors. They are dedicated to demanding owners with an eye on aesthetics, on details and all the essential reliability and performance that characterise Invictus.

The X range (Hall 4, Stand B57), with its CX, FX, SX and HX series, is designed for refined, versatile owners who love the sea and enjoy relaxing but who are not willing to give up on a more adventurous and sporty dimension.

The importance of custom design: Atelier Invictus

Both ranges share the high level of finishes and attention to detail - the ideal starting point for offering Invictus owners the best possible product. All the series already offer a range of colours, equipment and configurations, so customers have plenty of options to choose from and can configure their boat or yacht as they prefer and need.

The Italian shipyard has raised the customisation possibilities to a higher level by creating the Atelier Invictus and offering its customers a network of specialised craftsmen and highly qualified suppliers. Customers are therefore followed from the early stages of purchase and guided through a true virtual laboratory, in which the yacht or boat is designed with individual material inserts and equipment. This allows to customise an industrially produced boat, so to express the owner's personality, style and tastes.

A look to the future, among new models and electric power

After the success of the GT320 - the most recent member of the family - Invictus is not stopping and is presenting the new CX270, which will make its world debut in September at the 2019 Cannes Yachting Festival. Furthermore, a new model which will complete the T range is being designed and will become the range's new flagship.

The Italian shipyard is also working to present an electric boat, which in the near future will be ideal solution for sailing on lakes, where strict pollution-prevention restrictions apply.

There is news when it comes to Invictus distribution around the world: the demand from the US market has increased exponentially over the years and the Italian shipyard is assessing the best way to approach such a complex market.

Related Articles

Discover the new flagship Invictus TT460
The new Invictus flagship is equipped with two Volvo Penta IPS 650 engines The taut, essential lines are typical of Invictus hulls, in which style and attention to performance are combined: the new TT460 is equipped with two Volvo Penta IPS 650 engines. Posted on 18 Dec 2020
Invictus expands and unveils new TT460 flagship
Ready to be launched this summer Invictus Yacht keeps growing and presents the new TT460. This 14.27 metres yacht will be the Italian shipyard's new flagship and will be launched this summer. Posted on 9 Jul 2020
InvictusYacht announces outboard version of GT370S
This configuration is born from the specific wish to target a new type of customers Invictus Yacht is announcing the new outboard version of one of its most successful models, the GT370S, which follows the GT280S, presented at the Cannes Yachting Festival 2019. Posted on 20 May 2020
Invictus Yacht made its debut at Miami Yacht Show
First runs of Invictus GT370 in USA after 2020 Miami Yacht Show official brand debut Invictus Yacht appeared on the European market in 2016. Since then, their activities have firmly established their image, which has always been a distinguishing trait of the Italian shipyard: great variety of features, considerable attention to detail Posted on 26 Feb 2020
Invictus Yacht makes debut at Miami with GT370
Various units have already been sold in the United States The boats designed by Christian Grande have won Italian and international awards thanks to their Made in Italy aesthetics and traits. In 2019 - without any existing distribution network - the first units were sold in the US. Posted on 25 Feb 2020
World debut for Invictus GT 320 Atelier
A perfect example of customization skills, revealed in Düsseldorf Invictus Yacht unveils at Boot Düsseldorf 2020 the new GT 320 Atelier, a special version of one the most iconic Invictus models - the Owner requested an elegant and unusual combination of colours. Posted on 20 Jan 2020
Meet Invictus Yacht USA at Miami Yacht Show 2020
2020 is the right time to plan a dedicated marketing program in the US Invictus Yacht appeared on the European market in 2016. Since then, their activities have firmly established their image, which has always been a distinguishing trait of the Italian shipyard: great variety of features, considerable attention to detail. Posted on 3 Dec 2019
Invictus CX270 ready for world debut
The sporty outboard boat with an elegant soul The latest arrival in the Invictus Yacht family is called CX270. It joins a range that is the perfect symbol of the Italian style embodied by the Italian shipyard. Posted on 12 Jun 2019
Invictus GT280 is the star of the IN-OUT event
At 2019 Milan Design Week A "special edition" of the Invictus GT280 model is the star of the IN-OUT exhibition, which for the second year is conquering the spacese of the modern CityLife district in Milan (one of the city's new beating hearts) Posted on 10 Apr 2019
Invictus CX250: oversized space and extra comfort
7.75 meters long, this model offers interiors of a size more often found on longer vessels The Invictus CX250 is a sterndrive model designed by Christian Grande and able to offer incredibly comfortable living space in only 7.75 meters of length, perfectly placed as an ideal alternative between the CX240 and the CX280. Posted on 20 Nov 2018
Sea Sure 2020 - SHOCK-WBV - FOOTERHighfield Boats - Power - FOOTERMarina Exchange FOOTER 1