Port of Fowey Race Organising Committee rebrands

Troy sailing in the Fowey River © Gretchen Viehmann

The organisers of sailing events and racing in Fowey, Cornwall, have this week launched a new name and branding. The Port of Fowey Race Organising Committee or POFROC will now be known publicly as Fowey Sailing Committee.

Fowey Sailing Committee comprises members of both the Royal Fowey Yacht Club (RFYC) and Fowey Gallants Sailing Club (FGSC) and represents both clubs for the purpose of organising and promoting sailing and racing events in and around Fowey.

Committee member Andrew Dellow said: "Our objective is to raise the profile of Fowey as a key sailing destination in Cornwall and to position ourselves as the go to place in the southwest for visiting sailors, sailing races, sailing events, leisure sailing and spectators. We are fortunate to be in an area of outstanding natural beauty and Fowey Harbour and the waters beyond offer unique sailing conditions with spectacular coastal scenery." Andrew continues: "The committee felt that to achieve our objectives, we needed to simplify our name and put sailing at the heart of a strong brand that can be promoted in a consistent way in all communications."

"We have some important sailing events coming up this year, including the prestigious International 14 Prince of Wales Cup in June and our annual Fowey Royal Regatta Sailing Week in August. As part of the re-launch we have set up new social media channels on Facebook, Instagram and Twitter. We want to spread the word to a national and international audience about the amazing potential Fowey offers for sailing and racing events, competitors and spectators.

Fowey Sailing Committee social media channels can be found on Facebook, Instagram and Twitter @foweysailing