Titan Yachts is going to unveil two new UX during sea trials in Ibiza

by Titan Yachts 5 Jun 2022 03:40 PDT

Titan Yachts UX © Titan Yachts

Titan Yachts UX ©Titan Yachts

previous next

Titan Yachts is expanding its network of dealers and is going to unveil two new UX during a sea trials event in Ibiza.

The UX is a 30’ daycruiser with a 9m LOA and 2.9m beam entirely designed and built in Spain. The first unit of this limited edition model featured two Mercury Racing outboard engines, each with 250 horsepower, for a total of 500 horsepower and a top speed of 45 knots.

It was custom-made for a Mexican customer and included 500 Wp solar panels, which generate enough energy to power all of the electrical equipment, including the hi-fi sound system, fridge, and TV.

Two new units will be delivered to Titan Yachts' dealer in Ibiza in June 2022, where a presentation party will take place, followed by sea trials.

A growing dealership network

"We are delighted that two new UX will soon be sailing in Ibiza, as we see it as a strategic location for our brand, which is already present in popular destinations such as Saint-Tropez. Our current goal is to expand the networks of European dealers," says Christian Lara, Titan Yacht’s CEO.

Titan Yacht's dealership network is rapidly expanding: in addition to Mexico, the brand has established dealers in Spain, Portugal, and France.

Titan Yachts UX - photo © Titan Yachts

UX and brand philosophy

The boat is the result of a collaboration between the Titan Yachts’ Design Centre and RodriguezDesign, the studio of the superyachts designer Josh Rodríguez, who explains the brief: "The goal was to make the boat more functional. Many of the boats on the market today have a nice layout, but they lack functionality and are uncomfortable to use on a daily basis."

The name UX comes from the concept of User Experience. This philosophy, embraced by Titan Yachts, has profoundly influenced the design decisions of the team, which has studied and optimized interactions between the users and the on board devices.

"Our focus on the interaction between the product and the users naturally leads us to value our customers' feedback. Before delivering the first model to the customer, we thoroughly tested it in the ocean waters of northern Spain as well as Mexican waters in order to evaluate potential improvements on this model."

Titan Yachts UX - photo © Titan Yachts

While working on two new models (one smaller than the UX and one larger), the design and engineering team is constantly focusing on performance optimization and the adoption of new technologies. Through a series of upgrade packages, the boat is constantly refined.

The LightYachts concept, which is one of Titan Yachts' DNA pillars, is incorporated into the UX. The designers coined this term to describe the study of the effects of natural and artificial lights on the hull.

"The light reflects smoothly on the hull, matching the boat's movements. This is made possible by clean, sleek lines and the elimination of the superfluous."