Please select your home edition
Maritimo 2022Mar - S75 LEADERBOARD

The thinking behind Grady-White's boat designs

by Christian Carraway, Grady-White 25 Nov 2022 11:40 PST
Team Grady-White © Grady-White

World-class customer satisfaction doesn't just happen. At Grady-White Boats it is a culmination of our many decades of vision and values about delighting our customers, paired with continuous private ownership, and dedication to continuous improvement, to accomplish what few premium products in the industry have attained.

From an engineering and design perspective, it's not just about our vision for an exceptional finished product, but also our customer's vision for their overall experience on their new boat.

There are several ways we learn about what our customers want in a new boat design or when an existing model is being "reimagined", and one important way is by meeting and getting to know them. We begin by reading and taking notes from our customer satisfaction surveys. In addition, engineering team members will attend boat shows and dealer events for the opportunity to have one-on-one communication with boat owners and buyers. Our sales team, who have the most contact with our dealers and customers, regularly bring back requests and suggestions from their trips, and together we work to determine what can be incorporated into our various models and create new innovations.

We also encourage two-way communication with our customers through our customer relations team, who document customer suggestions and pass them on to the appropriate person or department. Another great opportunity we have is to meet with customers when they visit the plant for a tour. Whether they come individually, or as a group, we love the chance to talk with them and listen to their experiences and thoughts about their boats.

We often have Grady-White Clubs visit for a factory tour. After the tour, they join us for lunch, and we ask questions and they share their thoughts about their boats. The Grady-White Sales and Marketing staff sets up these events, and alongside them, the customer relations and engineering team members attend and take notes and answer questions. Our President, Kris Carroll, makes it a priority to personally greet our customers and spend time at these events hearing what they have to say. After these meetings, our team puts together all the notes from the discussion and we divide up the things to follow up on, and ideas to consider incorporating in the future. Our engineering and production departments love to hear what customers have to say! This helps us to develop new models and enhance existing ones. In fact, many innovative ideas and patents developed at Grady-White are a result of our engineering and design team integrating customer requests into our continuous improvement projects and new product designs.

Engaging with our customers on a personal level is just one way we improve our products. The other, and to me one of the absolute best ways, is to be customers ourselves. Many of our employees personally own Grady-White boats, and we're always looking for ways to improve them. Recently, my family and I put over 120 hours in a five-month period on our new Marlin 300, "C" Dreams III Hundred. In addition to day trips, we spent close to 20 nights on her in a dozen different locations. Over that time, several improvements and upgrades were made, and continue to be implemented, with a majority of them working well, and being carried over to new boats in production. Before the Marlin 300, I ran a 251 Coastal Explorer for 7 years and prior to that, a Tournament 205. All in all, thousands of hours have been spent by Grady-White employees cruising, fishing, skiing, tubing, and overnighting on Grady-White boats. It doesn't get much better than enjoying The Grady Life with your family, while simultaneously finding ways to make The Grady Life even more enjoyable for our current and future Grady-White owners.

From our award-winning SeaV2® hull, that delivers boating's softest and most stable ride, to the many special features and equipment found on our boats, I can tell you it is all done with one thing in mind, continuing to achieve our unprecedented and unmatched record of delivering the best boating experience for Grady-White owners.

Read more about our many patents and innovations as well as our pioneering designs here...

Related Articles

A gathering of epic proportions
Ultimate Grady-White raft up Bill Burleson grew up in Puerto Rico on the small island of Vieques, but like many people born there, he left for professional opportunities when he was young. Posted on 22 Nov 2022
Introducing the Freedom 325, 32' Dual Console
Beamy, spacious, high-quality dual console boat with cabin features The 32-foot Freedom 325 is an incredibly versatile boat for both offshore fishing and all-around coastal cruising and entertaining. Posted on 1 Nov 2022
All new Adventure 218 - 21' Walkaround Cabin
Built on Grady's heritage of superior performance Grady-White's all-new Adventure 218, a go-anywhere, do-it-all, reimagined version of the original walkaround cabin design. Posted on 18 Oct 2022
Boating knots: tying to a piling
A few simple but effective tying options to use at the dock When tying your boat to a piling you want to be sure the boat is secure, but you also need a way to quickly untie when you need to release the line before casting off. Posted on 29 Jul 2022
Wayne Poll: surgeon and boating fanatic
Explore the coast with tips from this experienced Grady traveler As a surgeon and boating fanatic, Wayne Poll views every day as a school day where he challenges himself and his skills. He loves to learn and experience new things, and spending the day in nature is one of the top reasons he enjoys traveling by boat. Posted on 28 Jul 2022
Boat propeller basics
Eric Sorensen gives insight on propeller size, performance, and functionality Every Grady-White boat's engine package is customized for maximum performance. In partnership with Yamaha, the Grady-White engineering team works to pair the best engine(s) and prop(s) with the respective boat. Posted on 29 Jun 2022
The Troutman Family finds their “Happy Place”
Almost 20 years enjoying the Grady-White Seafarer 226 John and Danielle, pictured above at the helm of their Freedom 275, have a love for the water, both growing up spending summers on Fripp Island, South Carolina. Posted on 28 Jun 2022
Get the Grady for the ultimate boating experience!
Grady fanatic Theo Ruijgh is happiest living the Grady life The first thing Theo Ruijgh wants to tell you when he talks about his Grady-White boats-all ten of them, including one he purchased twice-is that every day he gets on his boat is a good day. Posted on 23 Nov 2021
Marine Resources 2022 Salary Survey FOOTERCoast Guard Foundation FOOTER 2Maritimo 2022Mar - S75 FOOTER