Itama Power Circle: Itama's magic enchants Porto Rotondo
by Itama 15 Jul 01:02 PDT
10-12 July 2026
Porto Rotondo provided the enchanting backdrop for Itama Power Circle, the exclusive event held from July 10 to 12 that brought together yacht owners and selected guests for three days of sea, cruising and Made in Italy style.
The star of the show was the entire Itama fleet, led by the new Itama 70 - moored in the Marina di Porto Rotondo and available for visits aboard - which was a constant presence throughout the experience.
The focal point of the event was the Hotel Sporting Porto Rotondo, where guests took part in a programme of activities designed to celebrate the world of Itama. From the poolside aperitif to the inaugural dinner with live entertainment, every item on the programme helped to create an enjoyable and convivial atmosphere. The opening evening provided the first excitement of the event, with the presentation of the new Itama 70, unveiled against the backdrop of the Sardinian Sea while a fireworks display lit up the bay, officially kicking off the 2026 edition of Itama Power Circle.
The second day was dedicated to the sea and to exploring the local area. In the morning, the fleet parade was one of the most eagerly awaited and exciting moments of the entire event: a coordinated cruise along the Sardinian coast, during which owners and guests experienced firsthand the essence of Itama, distilled from performance, elegance and the joy of cruising. The day drew to a close at Phi Beach, specially styled in the spirit of Itama, where the sun setting over the sea provided the perfect backdrop to the soirée in one of Sardinia's most iconic locations, striking a perfect balance between nature, music and sophistication.
"The Itama Power Circle was far more than a gathering. It celebrated a community united by one of the purest expressions of freedom on the water and by a brand that embodies an authentic Italian way of living the sea. Seeing so many Itamas cruising together through the crystal-clear waters of Sardinia was a powerful reminder that some brands are not simply owned—they are lived.
Itama holds a unique place within Ferretti Group's portfolio of iconic brands. Effortlessly elegant, uncompromisingly authentic and unmistakably Italian, it represents the timeless pleasure of open-air cruising and a distinctive lifestyle on the water.
Presenting the new Itama 70 to owners who know and love this extraordinary brand was therefore a very special moment. I am convinced it will become the next icon in Itama's remarkable history, capturing the timeless elegance, craftsmanship and free spirit that have made Itama one of the great names of Italian boating." said Stassi Anastassov, Ferretti Group Chief Executive Officer.
Itama was joined at this edition of Itama Power Circle by a selection of partners united by their pursuit of excellence. Private aviation leader Flexjet offered a select group of guests an exclusive flying experience; official automotive partner Range Rover opened the doors of the Range Rover Bespoke Studio; Hotel Sporting Porto Rotondo offered guest accommodation and hosted the inaugural event on the first evening; Phi Beach was the venue for the second evening, while the Marina di Porto Rotondo provided the backdrop for the Itama fleet throughout the event, and hosted the temporary Itama Café terrace. Italian food & beverage partners Marchesi Antinori treated guests to a selection of fine wines, while Campari served its signature cocktails. The line-up of partners also featured Dolce&Gabbana, Garmin for the fleet lighting, My Style Bags with personalised gifts, Seabob and Sebago, which opened a pop-up store for the occasion selling items from the Itama collection, all helping to make Itama Power Circle an experience that combines cruising, hospitality and style.