Introducing AIATA - a new player in the boating industry
by AIATA 5 Dec 2024 07:18 PST
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Anadolu Group, one of Türkiye's largest and most respected conglomerates, proudly announces the official launch of AIATA, a new premium yacht brand that embodies the core values of passion, perfection, and professionalism.
AIATA promises to win the long game and allow owners to navigate to their dreams with a distinctive combination of endurance, craftsmanship and design. The first model to be revealed is the Wayfinder 38, a streamlined, spacious, minimalist, and functional outboard walkaround offering far-reaching customization opportunities and optimized performance.
Istanbul, Türkiye, December 4th, 2024 - AIATA is not a typical entrant to the yachting industry. With the robust financial backing and broad vision of Anadolu Group, a multi-industry leader with a storied history and experience in engine production and marketing, AIATA is well-positioned to impact the boating industry. The brand plans to release a series of meticulously designed models over the coming years, as part of the long-term investment Anadolu Group has committed to the project.
AIATA yachts will be crafted to offer an extraordinary maritime experience, combining cutting-edge technology with unparalleled aesthetics. The core mission of AIATA is to craft vessels that are as enduring as the legacy of its parent company. Through a focus on product and customer satisfaction, AIATA will carve out a comfortable place in the market with influence over trends in design, lifestyle and features in its segment.
"AIATA is not just another boat builder. The patient, thoughtful and consistent approach we have planned to the yachting industry will quickly set us apart. The main goal in this venture is to create experiences and relationships that stand the test of time," said Bora Koçak, President of Anadolu Motor. "With the resources the Group has entrusted to AIATA and the exciting plan we have for how to deploy them, it is guaranteed that the brand will become a benchmark in yachting."
AIATA exemplifies innovation through its state-of-the-art production process, utilizing Anadolu Group's advanced manufacturing facility of 20 thousand square meters, conveniently located just a few kilometers from the sea in the Çayirova industrial district. With fully in-house production and the integration of cutting-edge robotic manufacturing processes, AIATA achieves precise construction, exceptional quality, and enhanced durability, ensuring consistency across its builds. Combining powerful engine options and intelligent design, AIATA delivers superior performance in speed, handling, and fuel efficiency, reflecting the Group's commitment to excellence.
Turkey is a highly strategic location for yachting with respect to finances and logistics, as well as infrastructure, making a perfect home for the yard. Additionally, AIATA maintains a dedicated sales office within the Viaport Marina Tuzla, offering a direct connection to its clients and partners, further reinforcing its position in the heart of Turkey's dynamic maritime community.
Behind AIATA's forthcoming fleet is Navia Design, the multi-award-winning agency co-founded by Jarkko Jamsen. With worldwide recognition for their projects ranging from marine robots, production boats, and cruise ships to luxury yachts, the Scandinavian designers joined forces with the Turkish yard to realize a world class fleet.
The first AIATA project is the Wayfinder 38, to be revealed at the brand's inaugural public appearance at boot Dusseldorf 2025. Visitors at the key boat shows on the yachting calendar can expect to see the new model sooner or later, as AIATA has planned a solid schedule of appearances. The Wayfinder 38 masterfully blends contemporary design and advanced nautical engineering; a sleek minimalist 38-foot walkaround embodying superior functionality, catering to a broad audience of yacht enthusiasts with extensive options for configuration. The design synergizes aesthetics with practicality, matching a streamlined profile with an unexpectedly spacious bow shape that simultaneously ensures optimal performance and smooth navigation.