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Marine Resources 2022 Salary Survey

Mercury Marine and Beneteau strengthen partnership to offer award-winning outboards

by Mercury Marine 23 Oct 2020 21:24 PDT
Mercury Marine and Beneteau strengthen partnership to offer award-winning outboards to global customers © Mercury Marine

Mercury Marine, a division of Brunswick Corporation (NYSE: BC), has announced an expanded partnership with Beneteau on a global scale to leverage both companies' leadership position and offer Beneteau customers Mercury power on 2021 models.

This announcement comes two years after Mercury Marine and Beneteau first announced a partnership in North America.

With this partnership, Beneteau customers will be able to take advantage of even more competitive, high-performance and high-quality outboard boat-and-engine packages.

"The relationship between Mercury and Beneteau has continued to grow over the past few years and we are excited to offer boaters on a larger scale the opportunity to experience what has already been successful in the United States — two of the most well-known brands in the marine industry working together on a superior boat-and-engine package," said Marty Bass, Mercury Marine EMEA president.

"We are extremely happy to be able to extend our cooperation with Mercury Marine, offering our customers selected premium products to enhance our package performances," said Luca Brancaleon, Groupe Beneteau Deputy General Manager - Brand and Product Strategy. "Demand for large outboards continues to grow and Mercury has proven to be a good partner to us in North America. We are confident that we will replicate this success in other regions."

"I am very excited about the increased partnership with Mercury Marine and we look forward to a long and successful partnership," said Yann Masselot, Beneteau brand director.

Customers can order Mercury outboards on Beneteau packages immediately. Mercury-powered Beneteau boat packages will be on display at upcoming European boating events.

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